Last week’s lecture was on public media with a specific focus on
Australia's. Bruce kicked things off with a hilarious video by
British humorist Charlie Brooker, who parodied the tired
news report
formula ironically through a self-referential and cliched
news report. It has nothing to do with the topic, though.
Back onto the
topic at hand, Australia's public media, the ABC and SBS, have an interesting
history. First and foremost, the ABC, founded in 1923, was designed with the
intention to serve the public good of Australia through creating an unbiased
and non-partisan medium for the public discourse. SBS followed around 50
years later, in 1975, with the goal of allowing the voices
of Australia's
multicultural landscape to be heard, and
is tailored for all cultural communities. Both are not
meant to be corrupted by the forces of enterprise or politics, always
being objective.
The problem with
these two media groups is that, because of their social function,
they are not allowed to create drama when their is none. They
cannot sensationalize the news in any way, unlike Channel 7, 9 and 10
which have always done this and will continue to do so. I remember, I think,
last year when the ABC television channel aired a hour-long documentary on the Global Financial
Crises. This particular documentary received a
lot of criticism and outright backlash for being too flashy and
dramatic, essentially using cheap emotive tricks and not being fact-driven.
This little controversy shows how much the Australian public look towards the
ABC for being 'dry' in the sense that they, the viewers, never need worry
about being manipulated. This affair was, of course, featured on Media Watch,
which is surprisingly on the same channel that aired the documentary.
Something like this would never happen in a million years if it happened to a
for-profit media group like the News of the World scandal and News Corp.